UTM Parameters can be added to links easily using something like the Google Analytics Campaign URL Builder (which has been the only way to do it for your D365 Marketing efforts until now). The traffic can come from other websites (who might have shared links to your website), social media posts, search engines, ads and emails. This information is used to pass through to Google Analytics to provide insights in to which posts have been successful in generating traffic to a website. ![]() If you then review the URL in your browser, there will likely be a long string of extra parameters after the main website URL. Consider clicking on a link from your favourite brands LinkedIn or Facebook page. UTM Parameters are used by most organisations that are serious about tracking their marketing efforts. Urchin because the tracking functionality was originally introduced by Urchin Software Corporation who were acquired by Google in 2005. I’m loving this feature already! What are UTM Parameters?įirst off, UTM stands for Urchin Tracking Model (something I learned only recently!). You can turn it on now and start reviewing, so it’s not difficult to use, but in this post I will explain how it works, potential pitfalls you can avoid, and where to see the data in Google Analytics (both UA and GA4). ![]() At the time of writing this, the feature is in preview with it target to be generally available in April 2023. One of the new features from Wave 1 of the Dynamics 365 release notes that relates to Marketing is the ability to have UTM Parameters added to your email links automatically.
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